Yeah, both parties have highly sophisticated computer electoral databases. They both have catchy acronyms, the Libs is called ANIMALS from memory, forget what the acronym is, but you hear Lib campaign workers saying things like ‘one of our main election weapons is animals’.
They gather info on individuals from all sorts of sources, they doorknock, often with a clipboard and write stuff down that is different to what you think they’re writing, for example, you might be telling them about an intersection you want fixed and you think they are writing about that, when they are actually writing ‘commie nutcase with questionable personal hygene, won’t ever vote for us so ignore in future’. It’s a funny example but it happens a lot.
Also any letters to the editors in newspapers the put an entry in the database thats appropriate to their goals. For example if a letter has a far left view the Libs would enter ‘rusted on ALP, ignore in campaigns’, things like that.
They identify and focus in on potential swinging voters in marginal seats then bombard them with propaganda. Any rusted on voters, supporters or opponents, are ignored.
Note to Liverpool, both sides do what I’ve just outlined. I was pretty surprised at Hockey’s ‘evil big brother’ response, its not much of a step to expose the fact that the coalition have been doing it for about a decade with far greater and ever increasing sophistication.