I wanna know why we are so despised by the media as Robbo points out?
My take below is an attempt at a broader historic view while fully agreeing with Baloo above for his more contemporary context. I actually drafted this much earlier in the year but decided not to post at the time. Thought many would think I got carried away. But it's Monday with several days before our next date with destiny. I trust if it's off target, it will be ignored, and fine with that:
We have to simply face it. The media is full of commentators who are at best ignorant often, about our club and players. Or, if not ignorant, resentful of our recent success which was so unexpected because it came from nowhere (2016). But once we won the '17 flag, some had to 'tolerate' us since it was just such a great story, with our huge, jubilant following after a 37 year drought (sold heaps of papers and online hits etc). We were an enormous story - THE story for '17 into '18.
However, the expectation is that we would be another 'flash in the pan' success, like the Doggies. Then the rightful AFL powers would quickly re-establish control and dominance. They only had to put up with our fluky flag for one/two years before we would disappear back into the oblivion where we belonged.
But we haven't gone away but instead, have maintained ascendancy right through to being an unexpected threat again in '20, despite being written off by the high-profile commentators like Lloyd and Cornes.
Those 37 years of false hopes, of being lost in the wilderness, meant very few Richmond heroes were around to move on to lasting media careers when talking about the ex-player ranks. After the great Jack Dyer, who has there been? Tommy Hafey, our great coaching doyen was a respected voice if very old school but had (lesser) affiliations to the Pies and Cats too, but never had a major media role IMO, a special comments man on match-days mostly. I can't remember many others.
In current times, there's the very Colonwood-aligned turncoat, BT, Nathan Brown who is half-bulldog too but more of a gambling company rep. Then, there's Richo, our legendary ex-champion whose great career was marred by not even the one flag which he deserved. So he has just been slotted in under that category. Much loved and admired, highly popular, but flawed temperamentally and the keystone player of a dismally failed club. He's now more feted on CH.7 for his occasional on-field tantrums rather than his amazing football in mostly inadequate sides.
Overall outcome: the commentariat consists of a wide range of ex-players from eras where RFC was the model of the failed, comically-inept club. This might be why Richo is so ingratiating on TV. Although still so likable and often with discerning observations, he seems to start from an inferior position to the mostly successful ex-players with prominent profiles. Although Nick Riewoldt is somewhat similar, yet he got much closer to flag success than our great.
Of the non-player media, I can only think of Caro who I think does a pretty good job overall. Despite no longer a FT journo, she still has quite a profile with TV shows and regular, select print articles. She keeps a lot of the big heads in the AFL world honest without fear or favour, including Eddie. She isn't afraid to have a go at someone she believes is out of line, no matter who they are. She, in turn, cops it back, defends herself ably or cops it on the chin if deserved. But she is not exactly the RFC loyalist who will celebrate our success without being excessive, and defend, or criticize us, as merited. She is a media animal (to succeed as a woman in this testosterone-driven field that is AFL and survive so long) who will jump on board prevailing narratives to maintain relevance and topicality, as she has with 'the Tigers are arrogant bullies' one currently. Her strong point is AFL politics, not actual football where she throws to the ex-players, then accedes them credibility with little challenge.
Overall, the media is saturated by those who have little or no warmth or respect for RFC still, I believe.