AFL appoints US company to find footy’s next boss | PUNT ROAD END | Richmond Tigers Forum
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AFL appoints US company to find footy’s next boss

Man, I didn't think I could get a worse result than Gale, the perfect storm of 'he's favouring Richmond', 'he's not favouring Richmond enough'. Sort of like Richo as a commentator taken to the next level.

Then I heard the name Frydenberg.
 
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Man, I didn't think I could get a worse result than Gale, the perfect storm of 'he's favouring Richmond', 'he's not favouring Richmond enough'. Sort of like Richo as a commentator taken to the next level.

Then I heard the name Frydenberg.
Surely Frydenberg has to be a wind up

I read recently that the AFL Commission now includes no ex players for the first time in its history. It shows
 
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Surely Frydenberg has to be a wind up

I read recently that the AFL Commission now includes no ex players for the first time in its history. It shows
yeah, either a wind up, or as someone said a name being floated to make whoever gets it look like a good option.

as much as anything Frydenburg is so disliked by such a large % of the population that it would be a disaster, as would Andrews, or any prominent pollie.
 
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Frydenberg looks like a distraction to me, he would be way too divisive as a former treasurer of a government voted out of office.

DS
 
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Frydenberg looks like a distraction to me, he would be way too divisive as a former treasurer of a government voted out of office.

DS
Apparently he has rejected their interest in him.

Thank goodness for that!

Can’t believe that they outsourced it to a USA company. No in Australia could have been used.

Heck ask the 18 clubs who they think would be the best person for the position. But of course not.

Just taking the p**s from fans, clubs and will appoint someone from their ‘boys club’.

The outcry from many doesn’t faze the AFL .
 
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Dill to Friedburger? it fits... one boring fork to another ...
 
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Unpopular opinion time, probably sacrilegious on here, but I've been considering why Gale is not seemingly a strong candidate for the position, and I'm wondering if it is actually because he isn't that outstanding a CEO.

If you share my view that a CEO's influence on football performance is minimal and thus the three flags aren't particularly significant in terms of his performance, then what about the other aspects?

The pokies issue is clearly an absolute stain on his performance, and when you factor that into our financial performance vs clubs off them I think we have been solid but certainly not outstanding or industry leaders. People with more financial acumen than I might also see us as worse than that given the membership numbers and success he has overseen.

In my eyes our membership operations are poor and certainly our social media/fan engagement stuff is very much at the end of worst in the competition.

Our sponsorship arrangements are a bit underwhelming, we were unable to get an AFLW team when we should have and there is certainly some disquiet around some of the governance of the club.

Premierships are the greatest artificial CV inflation tool there is, maybe our guy hasn't performed all that well when you really analysis it?
 
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Unpopular opinion time, probably sacrilegious on here, but I've been considering why Gale is not seemingly a strong candidate for the position, and I'm wondering if it is actually because he isn't that outstanding a CEO.

If you share my view that a CEO's influence on football performance is minimal and thus the three flags aren't particularly significant in terms of his performance, then what about the other aspects?

The pokies issue is clearly an absolute stain on his performance, and when you factor that into our financial performance vs clubs off them I think we have been solid but certainly not outstanding or industry leaders. People with more financial acumen than I might also see us as worse than that given the membership numbers and success he has overseen.

In my eyes our membership operations are poor and certainly our social media/fan engagement stuff is very much at the end of worst in the competition.

Our sponsorship arrangements are a bit underwhelming, we were unable to get an AFLW team when we should have and there is certainly some disquiet around some of the governance of the club.

Premierships are the greatest artificial CV inflation tool there is, maybe our guy hasn't performed all that well when you really analysis it?
And I suppose Peggy is useless too?
 
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Unpopular opinion time, probably sacrilegious on here, but I've been considering why Gale is not seemingly a strong candidate for the position, and I'm wondering if it is actually because he isn't that outstanding a CEO.

If you share my view that a CEO's influence on football performance is minimal and thus the three flags aren't particularly significant in terms of his performance, then what about the other aspects?

The pokies issue is clearly an absolute stain on his performance, and when you factor that into our financial performance vs clubs off them I think we have been solid but certainly not outstanding or industry leaders. People with more financial acumen than I might also see us as worse than that given the membership numbers and success he has overseen.

In my eyes our membership operations are poor and certainly our social media/fan engagement stuff is very much at the end of worst in the competition.

Our sponsorship arrangements are a bit underwhelming, we were unable to get an AFLW team when we should have and there is certainly some disquiet around some of the governance of the club.

Premierships are the greatest artificial CV inflation tool there is, maybe our guy hasn't performed all that well when you really analysis it?
You can't fault Benny's vision and acumen.

3 Premierships by 2020
70,000 members
And no debt.

Ticks a lot of boxes.
 
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And I suppose Peggy is useless too?

Who said anyone was useless? Talking about why someone isn't being chosen for the biggest job in the game, it's hardly being useless if you are in the conversation.

You can't fault Benny's vision and acumen.

3 Premierships by 2020
70,000 members
And no debt.

Ticks a lot of boxes.

Yep, that's a win although I'm not sure what those sort of plans are actually worth in reality, holding firm on Hardwick was another win, getting a deal done for Dustin, definitely a good guy and popular in the organisation.
 
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Apparently he has rejected their interest in him.

Thank goodness for that!

Can’t believe that they outsourced it to a USA company. No in Australia could have been used.

Heck ask the 18 clubs who they think would be the best person for the position. But of course not.

Just taking the p**s from fans, clubs and will appoint someone from their ‘boys club’.

The outcry from many doesn’t faze the AFL .
You're absolutely correct waiting, an Australian company could screw this up just as capably as one from the USA! Given most recruiting companies get paid a flat percentage fee based on the compensation awarded to the successful placement, the AFL is probably paying 40% more in commission to the firm as well due to the stronger US Dollar.
 
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You can't fault Benny's vision and acumen.

3 Premierships by 2020
70,000 members
And no debt.

Ticks a lot of boxes.

Yeah, putting a long term strategic vision together and then actually executing on it successfully is actually pretty rare in the world of sport and business. Wheither this makes Benny the best candidate for the AFL gig I'm not sure, but he'd have to be up there if he wants it.
 
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Unpopular opinion time, probably sacrilegious on here, but I've been considering why Gale is not seemingly a strong candidate for the position, and I'm wondering if it is actually because he isn't that outstanding a CEO.

If you share my view that a CEO's influence on football performance is minimal and thus the three flags aren't particularly significant in terms of his performance, then what about the other aspects?

The pokies issue is clearly an absolute stain on his performance, and when you factor that into our financial performance vs clubs off them I think we have been solid but certainly not outstanding or industry leaders. People with more financial acumen than I might also see us as worse than that given the membership numbers and success he has overseen.

In my eyes our membership operations are poor and certainly our social media/fan engagement stuff is very much at the end of worst in the competition.

Our sponsorship arrangements are a bit underwhelming, we were unable to get an AFLW team when we should have and there is certainly some disquiet around some of the governance of the club.

Premierships are the greatest artificial CV inflation tool there is, maybe our guy hasn't performed all that well when you really analysis it?
Just out of interest BR, have you read Warner's book The Boys Club?
 
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Who said anyone was useless? Talking about why someone isn't being chosen for the biggest job in the game, it's hardly being useless if you are in the conversation.

Ok let’s run through your suppositions.
1. Brendan Gale inherited the Wantirna club and because he chose not to exit to your acceptable timeframe, it’s a “stain” on his reputation? Do you honestly believe it’s his decision alone and that he would not have the support for this decision from the entire board. Including Peggy?
Then you go and compare our financial performance against other clubs that, until recently, had massive investments in pokies and derived the majority of their revenues through them? I call it prudent financial management although socially unattractive. When the time is right, they’ll exit. Without a stain on them.
The people with better financial acumen than you would also understand the dire financial position we were in as recently as 2013 when we had raging debts, a very disproportionately small, high net worth supporter base compared to other big clubs, only a few loyal sponsors and a medium membership base that still expected results and wouldn’t accept mediocrity ( like bottoming out )
2. Our membership operations are poor? This is simply an outrageous sensationalist claim. Over $100k members for multiple years and clearly number one in recruiting new members. Gale introduced industry leading innovations like hiring a demographer to map out our potential demographic support base and set about marketing directly to them.
The only problem is that success sometimes breeds complacency and many members haven’t renewed their memberships because they feel they’ve been neglected by an “arrogant “ club or that their needs haven’t been sufficiently met. Those people should travel overseas to appreciate how successful clubs grow and how difficult it become to purchase tickets once you become “very” successful.
3. Our sponsorship arrangements are underwhelming? Think you’ll find we’re in the top 3-4 clubs for sponsorship revenue. Enough said.
4. You’re blaming Gale for the AFL’s decision to deny us an early AFLW license? That is an unimaginable stretch. Peggy and a couple of board members actually formed a subcommittee to formulate their strategy and presented it directly to the AFL.
5. Governance disquiet? What does that even mean? Have you been following Cornes or Mark Robinson?
Gale came to the club as CEO when we were a basket case. He put together a plan and judged by any metrics, has been wildly successful.
Suggest you’re taking the pI$$
 
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Unpopular opinion time, probably sacrilegious on here, but I've been considering why Gale is not seemingly a strong candidate for the position, and I'm wondering if it is actually because he isn't that outstanding a CEO.

If you share my view that a CEO's influence on football performance is minimal and thus the three flags aren't particularly significant in terms of his performance, then what about the other aspects?

The pokies issue is clearly an absolute stain on his performance, and when you factor that into our financial performance vs clubs off them I think we have been solid but certainly not outstanding or industry leaders. People with more financial acumen than I might also see us as worse than that given the membership numbers and success he has overseen.

In my eyes our membership operations are poor and certainly our social media/fan engagement stuff is very much at the end of worst in the competition.

Our sponsorship arrangements are a bit underwhelming, we were unable to get an AFLW team when we should have and there is certainly some disquiet around some of the governance of the club.

Premierships are the greatest artificial CV inflation tool there is, maybe our guy hasn't performed all that well when you really analysis it?

Pokies I'll give you and I hope thats something being worked on by the club now to source funds for the PR redevelopment.

I think the swing into Aligned Lesiure is a pretty strong move from a CEO. Gale and Peggy have had the vision to diversify our asset base in this way, that IMO would be looking a lot rosier now had Covid not hit. They identified a growing industry that is complimentary to our core business model. The type of thing that many businesses (playing CEO's a lot more money) completely screw up.
 
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Yeah, putting a long term strategic vision together and then actually executing on it successfully is actually pretty rare in the world of sport and business. Wheither this makes Benny the best candidate for the AFL gig I'm not sure, but he'd have to be up there if he wants it.

This. It says it all. Not only is he a brilliant CEO, but he's a CEO with massive kahunas and prepared to go public with his vision.

But he's not right for the AFL. They want someone who will avoid transparency and to continue running it like the insider boys club that it is. Hence the AFL's approach to Frydenberg. The perfect example of what they want.
 
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Unpopular opinion time, probably sacrilegious on here, but I've been considering why Gale is not seemingly a strong candidate for the position, and I'm wondering if it is actually because he isn't that outstanding a CEO.

If you share my view that a CEO's influence on football performance is minimal and thus the three flags aren't particularly significant in terms of his performance, then what about the other aspects?

The pokies issue is clearly an absolute stain on his performance, and when you factor that into our financial performance vs clubs off them I think we have been solid but certainly not outstanding or industry leaders. People with more financial acumen than I might also see us as worse than that given the membership numbers and success he has overseen.

In my eyes our membership operations are poor and certainly our social media/fan engagement stuff is very much at the end of worst in the competition.

Our sponsorship arrangements are a bit underwhelming, we were unable to get an AFLW team when we should have and there is certainly some disquiet around some of the governance of the club.

Premierships are the greatest artificial CV inflation tool there is, maybe our guy hasn't performed all that well when you really analysis it?

Interesting as always TBR. I agree with bits and pieces of what you have set out.

1. Pokies, I disagree there's too much handwringing over that.
2. Membership ops has gotten worse the more successful we have gotten imo. Maybe they know they have a captive audience?
3. I agree with our sponsorships stuff and have thought this for a while. We should be more of a commercial juggernaut than we are.
4. With Peggy, it was mystifying we didn't have an AFLW team for the inaugural season.

Having said that, I think Gale's stuff with KGI, BHF, his ability to effectively negotiate with governments, Aligned Leisure investment, debt eradication, continued investment in PRO, relative stability of senior people (Dimma, Blair, Livingstone), he's been a massive positive. I also think the best CEOs quite clearly are not purely commercially focused (Liddle springs to mind), and need to drive the agenda downwards re the footy program which he has done better than anyone probably bar Brian Cook.
 
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