Pretty sure Benny mentioned in an interview somewhere ( when many were taking the *smile* out of his bold plans ) that the whole thing was pretty much an aspirational challenge. Also the only actual five year plan that had ever been set out for the club, he'd searched n never been able to locate any trace of one.I'm glad someone else mentioned this lest I be labelled a contrarian but it is on a Steve Waugh level of history rewriting.
The 3-0-75 was part of the 'Winning Together' launch in 2010 and referred to 3 finals appearances, including one top four finish by 2014, 0 debt and 75k members by 2014. Then more broadly the launch mentioned the aim to have 13 flags by 2020.
The last part is the obviously most important and a huge tick but the 3-0-75 was actually more miss than hit.
We didn't make the finals three time or finish in the top four and we only achieved 66,122 members in 2014. It took us until 2015 to make the third finals appearance and 2017 to make the top 4, and until 2017 to hit the 75k membership.
So of the 3-0-75 the only tick was the debt eradication that came in 2013 and that came about because the Tiger Army kicked in 6 million dollars in FTF money and I'm not sure anyone can take credit for that outside the army members.
He's a great CEO but the legend has grown way larger than the reality on this one.
Plan out what you want to do and how you want to go about getting things done then set the bar as high as you can n try your best to reach it. As the old saying goes, anyone can achieve mediocrity.
Benny set the bar high n plenty laughed at him at the time. Reckon Benny would be quietly sittin back choofin a fat cigar n sippin a good cognac over summer just chortling over how well it's gone.