That'd be the way to go magic man. Upset all the older supporters by killing off something they've connected with for years while pandering to the five second gratification span of the younger society. Believe that's exactly what Brisvegas did with their paddle pop lion just recently. Pretty sure they've cut back a lot of the paddle popping n going back to their Fitzroy Lion heritage for 2015..
Even though we've had a few changes over the years of our Tigers logo, I'm not much of a fan of our newest entity. Too bloody cartoonish for my liking, much prefer a more traditional looking Tiger logo.
The whole idea of tradition n heritage is something that's built and grown over a long period of time that people can appreciate and connect with as they also grow and develop, not just five seconds of cheesy gratification that leads to boredom and the need for constant rushes and flashes of change to maintain an interest.