Pretty sure that if you looked carefully, you would find that Richmond has changed it's jumper a few times over it's history and long before anyone ever thought to try n invent it as an AFL marketing tool. Distinctly recall seeing a heritage jumper that would clash rather nicely with the traditional Hawforn poos n wees jumper.
Couldn't give a rats clacker what jumper we won our flag in, after 37 years they could've played nude as long as they won. Have absolutely no grievance with the reverse strip as a jumper for our magoos, or as a " clash " strip marketing tool. It's yellow n black, or black n yellow whichever you prefer to call it n the Richmond Football Club won a flag in it, that's all that matters.