I agree, but I thought we had started to change when we at least gave coaches to the end of their contracts. I think it was Wallace and Geishen who did not perform but were given the full 5 year contract (my memory might be hazy on this as the premierships have done a good job of wiping a lot of those years). It felt a little different that we weren't expecting success in 2 or 3 years. It wasn't enough but it was a shift. Then we actually started to change the culture and look to build a list. For all of the crap Benny Gale got for his plan to 2020, it was a realistic time span not to expect success quickly. Plus, that quote from Gale that if we're not chasing premierships we might as well pack up and go home, clearly showed that there was a shift to building a culture of success, and a realisation of how long that takes.
Essendon sounded far more realistic before this season started, it sounded like they were starting to get it. The problem is that their performance this year does reflect their playing list and it sounds like the club are not being realistic about that fact. They are still not at the point where they face reality. Rohan Connelly's point above about not producing any stars except a father/son in 20 years is quite revealing. I always remember lamenting how Essendon could take decent players and turn them into very good players while we would take young draft picks with great potential and none of them would end up being very good let alone stars.
Lot of work for Essendon to do, hopefully they will wait until I'm long dead before they realise this.
DS