Time will tell I guess, but I think there are more intangibles to this appointment than you would see in most Senior coaching appointments.
So while winning/success is critical, and that is by no means guaranteed with Dimma, he no doubt represents the most complete coaching option available to them.
For example, look at the list of Senior Coaches GC have had in their history
Guy McKenna
Rodney Eade
Dean Solomon
Stuart Dew
Steven King
Solomon and King obviously only stand-ins.
None of these guys really strike you as being upper echelon profile wise. A really high profile coach is one thing they haven't had.
Now Dimma trots in with 3 flags in 4 years at a massive sleeping giant of a club that had been dormant for years. For everything people have said about Dimma, the history books cannot deny the success he enjoyed with Richmond.
He is personable, approachable and media savy. If the GC do start winning and play finals, he is the best coach out there to translate that into mass appeal in the GC market.