I'd say the way they sell tickets is almost less convenient now than it was years ago. Way way more rigmarole to go through now, even before COVID. It should, and can, be so much better. I used to be able to get Finals tickets easily in the 70s and 80s, not any more.
As for their so-called commercial strategy of selling the crap tickets first and then leaving good seats empty, I just put this down to gross incompetence. Watch just about any game at Docklands and notice how the top deck is full and Level 1 is half empty, yeah, great seat allocation there.
I thought we were supposed to get a choice of available tickets, I was wrong. As you would have seen on some other threads I have attempted to get the seats I prefer for hours at a time before they become available. This system is simply a clusterfuck, no other way of describing it.
Online selling of tickets could be good, but it isn't, simple as that.
DS