Because it doesn't suit the narrative.
Journo's report stories people want to read, the majority of people want to read negative stories about Richmond now.
They're sick of us, the good stories for Richmond dried up about a week after our 2017 flag.
They want "Richmond coach blames umpires in loss" just like "Tigers wild brawl outside strip club", "Diving epidemic at Richmond", "Cotchin COVID breach", "Lynch at it again" etc ad bloody nauseam.
For whatever reason we've been at the bottom end of the free kick differential for 5 years now but most people still say "free kick Richmond" because it's never been highlighted in the media whatsoever.
Brisbane Lions Queensland fairytale Premiership is the narrative people want, they were creaming themselves with joy tonight so there'll be no mention of bad umpiring or 1 sided free kick count from the journos unless it's us whinging about it.