Tigers strike major deal
By Lyall Johnson
August 29 2003
Amid the funeral commemorations and special tributes for club legend Jack Dyer, the Richmond Football Club has been bedding down the biggest sponsorship deal in the club's history.
In the next two weeks the Tigers will announce the re-signing of existing partners, the TAC and Motorola - the latter coming on board as a sponsor last year - and also the signing of a number of new corporate sponsors.
President Clinton Casey yesterday denied rumours the existing deal with Motorola would be upgraded to $5 million, but a source within the club hinted the combined value of the new and upgraded deals would not be far off that figure.
"With existing partnerships, we're looking forward to announcing some of the largest sponsorships in the history of the club," Casey said.
"We are going to be upgrading a couple of them, and a couple of existing sponsors are going to join forces and are going to be more than double anything we have had before.
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"The difficulty is, we are losing games, the team's not winning. But apart from that there is some real good stuff happening corporately and it is as strong as it has been for some time."
It has been an emotional week for the club with Dyer passing away last Saturday.
For the match against Port Adelaide the cheer squad quickly put together a banner tribute to Dyer, but for this Sunday's final-round match against Hawthorn the club has organised some special tributes.
All Richmond players have been given permission to wear Dyer's famous No.17 on the sash of their guernseys, just above their heart. A giant Richmond jumper with Dyer's No.17 will be painted on the MCG turf and there will be a minute's silence, followed by the national anthem, before the first bounce.
A video tribute to Dyer will feature on the big screen and fellow Richmond "Immortal" Tom Hafey will talk to the crowd about Captain Blood. Hawthorn Football Club has also indicated its players would wear black armbands as a tribute to Dyer.
By Lyall Johnson
August 29 2003
Amid the funeral commemorations and special tributes for club legend Jack Dyer, the Richmond Football Club has been bedding down the biggest sponsorship deal in the club's history.
In the next two weeks the Tigers will announce the re-signing of existing partners, the TAC and Motorola - the latter coming on board as a sponsor last year - and also the signing of a number of new corporate sponsors.
President Clinton Casey yesterday denied rumours the existing deal with Motorola would be upgraded to $5 million, but a source within the club hinted the combined value of the new and upgraded deals would not be far off that figure.
"With existing partnerships, we're looking forward to announcing some of the largest sponsorships in the history of the club," Casey said.
"We are going to be upgrading a couple of them, and a couple of existing sponsors are going to join forces and are going to be more than double anything we have had before.
advertisement
advertisement
"The difficulty is, we are losing games, the team's not winning. But apart from that there is some real good stuff happening corporately and it is as strong as it has been for some time."
It has been an emotional week for the club with Dyer passing away last Saturday.
For the match against Port Adelaide the cheer squad quickly put together a banner tribute to Dyer, but for this Sunday's final-round match against Hawthorn the club has organised some special tributes.
All Richmond players have been given permission to wear Dyer's famous No.17 on the sash of their guernseys, just above their heart. A giant Richmond jumper with Dyer's No.17 will be painted on the MCG turf and there will be a minute's silence, followed by the national anthem, before the first bounce.
A video tribute to Dyer will feature on the big screen and fellow Richmond "Immortal" Tom Hafey will talk to the crowd about Captain Blood. Hawthorn Football Club has also indicated its players would wear black armbands as a tribute to Dyer.
